Heather and Brittany talk to Felicia Kashevaroff, founder of Tend Task, about successfully creating an equal division of labor in your household. The pandemic highlighted how much moms have on their plate, and brought about terms like “emotional labor”, or “invisible labor”, and Felicia talks about ways to have these conversations with your partner to make your relationship more equitable.
This episode is sponsored by Tend Task.
about felicia Kashevaroff
Felicia Kashevaroff is an entrepreneur, advocate for gender equity, and an evidence-based coach. She left her full-time career in marketing and publicity to be a stay-at-home mother to her three children, which set her on the path to founding Tend Task, a tech start-up that merges the need for support in our daily lives with the sincere desire to show up for the people we love.
She is obsessed with understanding healthy relationship dynamics. Her own experience with an imbalanced household and her social science background led her to research and develop science-backed solutions to build healthy households. Her greatest desire is to help couples avoid the frustration and resentment that grows over time and poisons a relationship.
She uses a solutions-focused, non-judgmental approach with all of her clients, honoring them and their relationships at the core. She trained as an evidence-based coach and has additional training in the Gottman method, Organization and Relationships Systems Coaching (ORSC), small group facilitation, conflict resolution, and a variety of household organizational tools.
what to listen for
- How the coaching process works
- How the coaching process is more successful than trying to have these conversations on your own
- Why defining your values is an important part of dividing labor
- How in involve an unwilling partner
things we mentioned
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